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Benchmark top players, master the genre

Compare market leaders instantly. Let AI identify winning trends to replicate success.

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Uncover strategies with AI insights

Get AI insights into top publishers' tactics, lifecycles, and regional focus.

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The AI ad library for marketers

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Frequently Asked Questions

AI & Technology
What AI models does AppGrowing use under the hood? +

AppGrowing integrates multiple mainstream AI models — including Gemini for semantic understanding, Seedance for visual element detection and classification, and our own fine-tuned industry models. Each model is selected for its specific strength: Gemini handles language reasoning across creative strategies, Seedance powers image-level analysis like character pose detection and scene composition. We don't rely on a single model — we orchestrate the right model for the right task.

Can AI really "see" what's inside an ad creative? +

Yes. Powered by Seedance and fine-tuned on over 1 billion ad creatives, our computer vision pipeline can detect visual elements, character poses, UI layouts, color palettes, gameplay moments, and text overlays — then auto-tag them into creative sell-point categories. It surfaces patterns human analysts miss, like the rise of "left-right choice + portal shooter" hybrid mechanics or the shift from character-driven to scenario-driven hooks in short drama ads.

What can AI strategy analysis tell me that manual analysis can't? +

Three things. First, semantic structure — why certain ad formats stay "within product semantics" while others get flagged as off-brand. Second, emotional arc mapping — AI identifies hook types and maps them to audience segments. Third, cross-category pattern transfer — like a mahjong solitaire publisher discovering draw-line puzzle hooks from the puzzle category. Powered by Gemini's multi-modal reasoning, the AI connects visual patterns to strategic intent, not just descriptive labels.

How is AppGrowing's AI different from just using ChatGPT to analyze creatives? +

ChatGPT is text-only — it can't see the image. AppGrowing's pipeline combines Seedance for visual understanding (character poses, scene composition, gameplay UI, color psychology) with Gemini for strategic reasoning (why a creative works, what audience it targets, how to iterate). Vision first, then reasoning — two models orchestrated to work together. ChatGPT alone would miss the 0-5 second hook structure, the emotional arc, and the visual signatures that define winning creatives in your category.

Can I use AppGrowing's AI inside my own workflow / agent tools? +

Yes. AppGrowing provides a dedicated Ad Creative Skill that you can plug into the AI agent you already use — whether it's Claude, ChatGPT, or your custom agent setup. Instead of switching between tabs, you just ask your agent a question about ad creatives, and the Skill pulls real-time AppGrowing data behind the scenes. It integrates with your existing workflow, not the other way around.

Can I ask the AI custom questions — like "What's trending for puzzle games in SEA this month?" +

Yes. Powered by Gemini's natural language understanding, you can query the AI in plain English. It pulls from live market data and returns an analysis with specific examples, frequency breakdowns, and CPI benchmarks. Every finding comes with evidence — source creatives, sample sizes, market context. No black boxes.

General
How is AppGrowing different from SensorTower? +

SensorTower specializes in download and revenue estimates — answering "how many installs did this app get?" AppGrowing focuses on ad creative intelligence — answering "what ads are they running, what creatives are working, and why?" They tell you how big an app is. We tell you how they grow, what audience they target, and which creatives drive that growth. Different tools, complementary use cases.

What ad platforms does AppGrowing cover? +

We track ad placements across 30+ ad channels, including Google Ads, Meta (Facebook), TikTok, YouTube, Unity Ads, and IronSource — with over 1 billion ad creatives indexed. Full iOS and Android coverage across major markets worldwide: North America, Europe, Southeast Asia, Middle East, Japan, Korea, Latin America, and beyond.

Does AppGrowing cover Chinese mobile games ads? +

Yes — and this is one of AppGrowing's key differentiators. We track ad creatives from games published in China, including major studios and rising titles that often test creative formats in the domestic market first. Many overseas publishers reference China-market creatives and adapt them for local channels — a proven scaling strategy. With AppGrowing, you can see exactly what's being tested in China, then track how similar formats emerge in SEA, the US, Europe, and beyond.

Is there a free trial? +

Yes. We offer a 3 to 7-day free trial with full access to the Advanced plan — all features, no restrictions. No credit card required. Request it on our website.

What kind of teams is AppGrowing best for? +

Everyone from indie developers to major publishers. Our AI dual-track model means: smaller teams use AI to acquire strategic capability they don't have in-house (strategy outsourcing), while enterprise teams use AI to reduce operational costs at scale (auto-tagging, automated reporting, creative pattern analysis). If you run UA campaigns — game, app, short drama, e-commerce — AppGrowing fits.

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